The brief
Ridgeway is an imagined family-run plumbing and heating business. Their customers are often stressed, with a leak or a broken boiler, and searching on a phone. They want someone local, reliable and available now.
Our approach
Everything is built around getting a call or callback request as quickly as possible. A click-to-call button stays visible on mobile, the services are listed in plain English, and each town they cover gets its own short page to help them appear in local searches.
Design choices
- Deep navy and safety orange — dependable and professional, with a high-visibility accent that draws the eye to the call button.
- Trust signals up front: reviews, years in business, accreditations and a real photo of the team.
- Straightforward layout with no clever tricks, so it’s easy to use even in a hurry.