The brief
Studio Fern is an imagined boutique salon with a loyal following and a relaxed, plant-filled space. They want a site that feels as calm as the salon itself and makes booking effortless, day or night.
Our approach
The “Book online” button appears on every page and links straight into their existing booking system. Services and prices are laid out clearly, so there are fewer phone calls asking “how much is…?”. Stylist profiles help new clients choose who to see.
Design choices
- Soft sage, deep green and a dusty-rose accent — natural, calming and a little bit luxurious.
- Arched image frames echo the salon’s mirrors and give the site a distinctive, memorable shape.
- Generous spacing and elegant type let the work in the gallery shine.